Aflex Distribution is an authorized representative of software development companies that offers software vendors a full range of product introduction and promotional services throughout Russia and CIS countries. Our extensive experience allows us to choose optimal solutions to ensure the rapid market penetration of new vendors’ products.

Our benefits:

• Deep knowledge of the local software markets allows us to optimize the software promotion process specifically for Russia and the CIS. Due to Aflex Distribution's cooperation with all major distributors and resellers, thousands of our partners will get complete information on new players in the market and all the benefits of their products and solutions.
  
  
• We minimize the risks and expenses related to software vendors entry into new markets. Opening local representative offices of software development companies is complicated not only because of human resources problems, but also due to the necessity of significant investments in business infrastructure. In addition, it is essential to have a clear understanding of all the financial and legal aspects of running a business in local markets. Our fine-tuned product supply and promotional tools enable our partners to avoid problems with marketing, logistics, accounting, etc.
  
  
• Localization is often an essential condition for successfully promoting new products in local markets. A properly localized user interface and documentation have an important role in positive end user perceptions of software products. This is an important aspect of having a good first impression of a software product and the subsequent decision to buy it once its trial period is over. Furthermore, proper software localization is one of the prerequisites for gaining access to government bids for the supply of software solutions as well as for cooperation with major commercial companies. Having a deep understanding of all the above reasons, Aflex Distribution provides its vendors with all necessary localization services.
  
  
• Our specialists pay close attention to maintaining the high interest in the proven software solutions promoted by our company throughout Russia and the CIS. Our Products and Sales Promotion Program includes all necessary tools, such as regular PR activities, marketing and promotional programs, as well as events for distributors, resellers, and end users. We develop, and adjust to match local markets, various partner and marketing programs, including manager and partner motivation initiatives, partner conferences and workshops. All these tools are systematically used to ensure constant sales growth, which, in recent years, has outpaced general software market growth throughout Russia and the CIS.
  
  
• Aflex Distribution cooperates with many OEM partners, including all major Russian PC manufacturers, which allows us to use additional promotional possibilities, such as participation in government and corporate bids.